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Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. “We What makes retail media networks valuable? However you’re not capturing everyone, right?

Retail 108
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 92
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Charlamagne’s The Black Effect is the largest podcast network in the U.S. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. Podcasts are projected to reach $2.6 Monthly U.S. As the top U.S.

Sports 100
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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. What is a retail media network?

Retail 121
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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. But making customers happy is often easier said than done.

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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. Salesforce Platform Basics : Get introduced to the platform, navigate use cases, and build custom functionality. million new jobs and $1.6

CRM 98
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Find Success Now: 4 Reasons to Seize the Trail in 2023

Salesforce

Reason 1: Discover how the Slack platform boosts productivity Reason 2: Learn more about Salesforce Customer 360 and create connected experiences Reason 3: Unlock the value of real-time customer data with Customer Data Platform powered by Genie Reason 4: Explore different career paths in the Salesforce ecosystem Ready to Seize the Trail?