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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Their main goal is to provide better customer insights back to their sales and marketing teams.

Customers 124
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Why brands must bridge the knowledge gap in AI adoption

Martech

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. The current success rate of AI initiatives shows this clearly.

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How marketers can use cognitive biases to influence customer decisions

Martech

You’re not rational — and neither are your customers. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. People, including your customers, tend to make decisions that don’t always make sense, often succumbing to the biases lurking below the surface.

Customers 104
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Salesforce Grows a Stunning 23% at $24B in ARR. 5 Interesting Lessons.

SaaStr

The customer velocity, the growth in pipeline, are just awesome.” Service Cloud has passed Sales Cloud in revenue, and Platform is the biggest percent of revenue. And $50B ARR by 2026. Salesforce continues to see Cloud and its own products grow at an incredible rate. “I’ve never seen a quarter like this.

CRM 123
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AI for Small Business: How to Choose Your Tech Stack

Salesforce

For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences.

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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. But making customers happy is often easier said than done.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Salesforce

Customer intimacy, the marketing strategy that helps you make powerful connections with your customers, is not new. What is customer intimacy, and why is it relevant now? What is customer intimacy, and why is it relevant now? Get started +100 points Module Einstein GPT: Quick Look What is customer intimacy?