Moving Customer Data Isn’t Cheap: How Zero Copy Can Help
Salesforce
APRIL 24, 2024
It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Their main goal is to provide better customer insights back to their sales and marketing teams.
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