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How to implement dynamic pricing without alienating customers

Martech

This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail. Time will tell if Walmart can balance this equation.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 92
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Their main goal is to provide better customer insights back to their sales and marketing teams.

Customers 124
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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Did you know?

GTM 105
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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

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Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. Podcasts are projected to reach $2.6 The growth is fueled by engaging content and the ability to measure its impact.

Sports 100