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How to implement dynamic pricing without alienating customers

Martech

This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail. What’s a brand to do?

Price 102
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Their main goal is to provide better customer insights back to their sales and marketing teams.

Customers 124
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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. They’ll rely on IT.

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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category.

Product 97
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Media has a trust problem. podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S.

Sports 104
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Why brands must bridge the knowledge gap in AI adoption

Martech

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. The current success rate of AI initiatives shows this clearly.

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Generative engine optimization: What you need to know

Martech

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. Brand authority and credibility: Optimizing for AI platforms helps establish your brand as a trusted source. Traditional SEO alone won’t cut it anymore.