Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 116

GTM Go To Market B2C B2B 116

Heinz Marketing

APRIL 2, 2025

Creating Alignment Across Teams One of the biggest takeaways from this event is to ensure sales and marketing departments are on the same team. Everyone in your go-to-market (GTM) organization should understand and align with these definitions. But how do organizations accomplish this? Want to chat?

Pipeline 52

Pipeline GTM B2B Follow-up 52

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

PandaDoc

FEBRUARY 28, 2025

In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026. Align on goals : Collaborating on go-to-market strategies, engagement efforts, and shared KPIs can help departments work more effectively towards the common objective of driving revenue growth.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Highspot

MAY 30, 2024

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

DECEMBER 17, 2024

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. Dig deeper: 2025 GTM forecast Key shifts redefining the future of go-to-market strategy Enter causal analytics How can we answer these questions?

GTM 101

GTM B2B X-functional Up-sell 101