Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 117

GTM Go To Market B2C Objectives and Key Results 117

Heinz Marketing

APRIL 2, 2025

Nowadays, personalization should go beyond using someones name in an email. In addition, personalization at scale is the key to sustainable growth. Creating Alignment Across Teams One of the biggest takeaways from this event is to ensure sales and marketing departments are on the same team. Intent-driven engagement is key.

Pipeline 52

Pipeline GTM B2B Follow-up 52

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Highspot

MAY 30, 2024

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. This, in turn, can help achieve 19% faster revenue growth and a 15% increase in profitability.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

JANUARY 27, 2025

In a typical mid-market company, effective marketing makes sales approximately eight times more effective and five times more efficient. Cutting marketing to add more sales reps strips your existing sales team of valuable leverage. Dig deeper: 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy 3.

GTM 100

GTM Non-Profits Networking B2B 100