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In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Optimize your sales process by mapping each step, from lead generation to negotiation and closing, and finding and removing bottlenecks. This ensures all team members are confident and competent.
In a typical mid-market company, effective marketing makes sales approximately eight times more effective and five times more efficient. Cutting marketing to add more sales reps strips your existing sales team of valuable leverage. Dig deeper: 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy 3.
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