Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

Pipeline 58

Pipeline GTM B2B Follow-up 58

PandaDoc

FEBRUARY 28, 2025

In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026. Align on goals : Collaborating on go-to-market strategies, engagement efforts, and shared KPIs can help departments work more effectively towards the common objective of driving revenue growth.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Setting common performance metrics, such as pipeline velocity or win rate, encourages collaboration and prevents miscommunication that stalls deals. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52