Remove 2026 Remove Go To Market Remove X-functional
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It’s time for B2B marketing to understand its GTM role

Martech

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. And your ability and credibility as marketers and business leaders are on the line. The first half of 2025 is likely to be very tough.

GTM 101