Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 116

GTM Go To Market B2C Objectives and Key Results 116

Highspot

MAY 30, 2024

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. This, in turn, can help achieve 19% faster revenue growth and a 15% increase in profitability.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Gong.io

APRIL 15, 2022

With Revenue Intelligence, reps and managers work from unadulterated call recordings, allowing them to surface concrete opportunities and areas for growth. Revenue Intelligence means getting real-time feedback to inform fundamental changes in product direction and Go-To-Market (GTM) strategy. Growth was stagnant. No recession.

CRM 62

CRM Pitch Up-sell GTM 62

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago. Critical facts for your 2025 GTM strategy 1.

GTM 94

GTM Non-Profits Networking B2B 94

SaaStr

MARCH 31, 2025

SaaStr AI is the theme (not that original I know but), and roughly half our content will be on the intersection of B2B and AI, and half on GTM in today’s world. So this year’s SaaStr Annual May 13-15 in SF Bay is going to be bigger, better and even more AI than last year.

GTM 52

GTM B2B Networking Price 52

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. The goal is repeatable revenue growth. Below are four reasons GTM teams stumble.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52