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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

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Why 2025 is the year for martech optimization, not expansion

Martech

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. It will be necessary to do the following. Data management is where technology investment makes sense in the coming year.

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What is generative engine optimization (GEO)?

Search Engine Land

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. Technical excellence : Keep your website technically sound to meet the needs of SEO and GEO. What are the benefits of GEO?

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

These issues largely fall into the gray area where data and human interaction meet. These issues largely fall into the gray area where data and human interaction meet – the process of gleaning insights and turning them into sales. . Yes, talented, knowledgeable B2B sales professionals are critical to closing sales. .

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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

But … if it yields additional growth, that lets you hire more product people #itscomplicated. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. Often, before the 1st meeting, or within 20 minutes.

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What Is a Trailblazer?

Salesforce

Meet the Trailblazers Brian Owens, Business Systems Analyst Erika McEvilly, Junior Developer Tracy Lim, Head of CX for Retail Max Rudman, CEO How do you become a Trailblazer? The customers, partners, and technology professionals that make up the Salesforce ecosystem are seeing endless growth and opportunity. Meet the Trailblazers.

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Worried About Losing Employees? Better Mentoring Could Help

Salesforce

Better mentoring is a powerful way to meet DEI goals. billion by 2026. billion by 2026. It examines: Whether people like it Whether people are learning and are applying what they learn to their job Whether they have changed their behavior as a result Whether there has been business growth or cost savings as a result.