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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Dig deeper: Is product-led growth a GTM silver bullet? Some were B2C, many were B2B.

GTM 117
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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

Here, according to the 500 reps surveyed, is why sellers are losing deals: 50% cited sales pitches that don’t stand out. Here, according to the 500 reps surveyed, is why sellers are losing deals: 50% cited sales pitches that don’t stand out. Related: How to Make a Sales Pitch that Stands Out and Gets Results (in 6 Steps).

B2B 126
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How to Kick Off Your SaaS Sales Career

Hubspot

With this growth comes tons of new job opportunities for salespeople looking to get into the tech industry. That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). Professional growth. occupations. occupations. A valuable network.

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Build Your Sales Career in the Salesforce Ecosystem

Salesforce

million new jobs by 2026. Regardless of your level or background, you can skill up with new guided learning paths across four key sales roles including: Business Development Representative (BDR) — Research and contact new prospects to begin relationship-building in preparation for sales pitches and demos.

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What is Revenue Intelligence? Why Gong Pioneered The Category in 2019

Gong.io

With Revenue Intelligence, reps and managers work from unadulterated call recordings, allowing them to surface concrete opportunities and areas for growth. The good news: 2 out of every 3 sales organizations will have moved from intuition-based to data-driven decision-making by 2026 ( Gartner ). Growth was stagnant.

CRM 62
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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. All of the business growth objectives that marketers are already striving for come into this smaller ecosystem where you have the captured attention of your customer. What does that do?

B2B 113
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Breaking Down Silos: The Key to Go-to-Market (GTM) Efficiency

Highspot

The goal is repeatable revenue growth. Align your go-to-market teams and drive revenue growth Download Free Guide Lack of Defined and Unified Metrics If marketing monitors website traffic while sales only looks at closed deals, you’re not working with shared goals. ARR growth) is set, and all teams know their role in hitting it.

GTM 52