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How TikTok is transforming brand advertising

Martech

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion by 2026. Processing. With over 1.9 TikTok generated an estimated $16.1

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Processing. In the United States, similar efforts are underway.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Dig deeper: Is product-led growth a GTM silver bullet? Some were B2C, many were B2B.

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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Processing. Email: Business email address Sign me up!

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. New solutions are likely to put AI at the core of business processes.

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Why 2025 is the year for martech optimization, not expansion

Martech

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. Early use cases for AI are centered around process automation, efficiency, content generation, and improving the customer experience.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.