Cable TV subscriptions set to drop below 50% of all US households
Martech
MARCH 17, 2022
from 2021 and representing 11.4% That said, this growth will not be enough to offset the decline of pay TV. By the end of 2022, 15 million households will subscribe to a vMVPD, up 7.6% of all US households. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8%
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