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How TikTok is transforming brand advertising

Martech

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion by 2026. With over 1.9 TikTok generated an estimated $16.1 Processing.

Campaign 110
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5 Interesting Learnings From Salesforce at $24B+ ARR

SaaStr

Its growth is 20% Year-over-Year, an incredible growth rate at $24B ARR … and faster than anyone has ever grown in software at $20B+ ARR … but at the edge of what it takes to be a “fast-growing” SaaS company. Below 20% growth, and you’re a mature SaaS company. Service is bigger and faster growing.

CRM 121
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. billion by 2026. The growth is fueled by engaging content and the ability to measure its impact. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 84
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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 What it does. Get the daily newsletter digital marketers rely on. million viewers.

Launch 98
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Salesforce Grows a Stunning 23% at $24B in ARR. 5 Interesting Lessons.

SaaStr

Salesforce had its best quarter ever, exploding to 23% growth at $24B+ ARR. The customer velocity, the growth in pipeline, are just awesome.” Service Cloud has passed Sales Cloud in revenue, and Platform is the biggest percent of revenue. Projecting 22% growth going forward. Things are on fire in SaaS and Cloud.

CRM 93
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AI for Small Business: How to Choose Your Tech Stack

Salesforce

Start here Why small businesses should embrace AI With the growth of AI, consider it a bonus for your small business. There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences.

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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

We’ll also delve into the significance of referral programs as a successful traditional approach and discuss tracking client acquisition sources for better understanding your business growth. Who is the target market for home healthcare services? “Boost your home healthcare agency’s growth with digital marketing.