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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Email: Business email address Sign me up! Processing.

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5 Interesting Learnings from Salesforce at $40 Billion in ARR

SaaStr

Perhaps most importantly, Salesforce has leaned deeply into AI … and while the usage is impressive, so far it hasn’t materially changed growth. But how about 2026+? Salesforce Growth: FY26 $40.9B (guidance) FY25 $37.9B And while 9% growth isn’t crazy, think about the scale for a moment. We’ll see.

Growth 82
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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

But in contrast to their bigger customers, the macro environment — or perhaps market saturation — has led to slowing growth in this segment in 2023. #2. The Big Growth Today is In $50k+ and $100k+ Customers. Predicting $1 Billion in ARR in 2026 The power of > 100% NRR. Freshworks clearly sees $1B in ARR bu 2026.

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Everything You Need to Know About Mobile Commerce

Salesforce

M-commerce transactions make up 60% of global ecommerce sales. •At Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base.

Retail 119
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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). What is ecommerce?

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The Complete Guide to Digital Entrepreneurship

Hubspot

If you become a digital entrepreneur, you’ll find many opportunities to work your way up. Digital marketing is expected to reach $786 billion by 2026. This growth has been added by the rapid adoption of online business and the pandemic’s impact. The projected growth of the market. Step 6: Set up shop.

Finance 87
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How to Kick Off Your SaaS Sales Career

Hubspot

With this growth comes tons of new job opportunities for salespeople looking to get into the tech industry. That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). Professional growth. occupations. occupations. A valuable network.