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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. A: Most B2B companies I work with have multiple products and services.

B2B 113
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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

trillion by 2026 Here’s how to get your products in front of billions of shoppers. Ecommerce is all the online activity involved in the buying and selling of products and services. Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share.

B2C 59
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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Between now and 2026, the employment of web developers is expected to grow by 15%. Popular content management systems include HubSpot , Joomla , Magento , and WordPress — which has almost 60% market share. (In Site builders and hosting services, like WordPress and Squarespace , also allow you to purchase a domain name.

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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Customers 119