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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

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What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. So how will your business meet the growing expectations of customers? By 2025, there will be 100 zettabytes of data in the cloud with the amount forecasted to double by 2026. They’ll rely on IT.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. billion by 2026, up from $9.8 Their role becomes one aligned with enhancing employee and customer experiences, or contributing to strategic IT plans. The global BPA market is projected to reach $19.6

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What Does a Salesforce Partner Do?

Salesforce

As Salesforce grows, so do our partners — in fact, according to IDC, the ecosystem of companies supporting Salesforce customersʼ implementations is five times as big as Salesforce itself today and will be more than six times as big in 2026. Our partners are experts in our products, and their technologies easily plug into Salesforce.

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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026. Participate in Local Events Get involved in local events such as senior expos, health fairs, and Chamber of Commerce meetings to increase visibility for your home healthcare agency.

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RevOps best pratices: Building a winning RevOps strategy

PandaDoc

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026. Want to drive more reliable profit for your organization?