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Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

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Generative engine optimization: What you need to know

Martech

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. User experience: Both prioritize creating content that is engaging, easy to find and navigate. How is GEO different from SEO?

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3 Ways Trailblazing Companies Partner With Pathfinder To Meet Their Talent Needs

Salesforce

million jobs by 2026. We’ve aligned on a shared mission with our customers and partners to meet talent demand while simultaneously building a more diverse workforce and bringing new Trailblazers into the ecosystem. In 2021, 85% of Pathfinder graduates came from underrepresented backgrounds in technology.

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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”

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AI-powered martech news and releases: September 12

Martech

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

These issues largely fall into the gray area where data and human interaction meet. These issues largely fall into the gray area where data and human interaction meet – the process of gleaning insights and turning them into sales. . Yes, talented, knowledgeable B2B sales professionals are critical to closing sales. .

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What is generative engine optimization (GEO)?

Search Engine Land

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies.