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What every marketer needs to know about programmatic advertising

Martech

It requires RFPs, tenders, quotes and negotiations. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Traditional media ad buying is a time- and labor-intensive process.

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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

Hubspot

By 2026, it's expected that Gen Z will make up 82 million people within the U.S. Although Gen Z is career-motivated, only 49% counter job offers, while 70% of millennials will negotiate higher salaries. In 2019, Gen Z outnumbered millennials, making up 32% of the world's 7.7 billion-person population. Bloomberg ). consumer population.

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Everything You Need to Know About Mobile Commerce

Salesforce

trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. Transparency and compliance with regulations is non-negotiable. Global social commerce sales are estimated to reach $2.9 Protecting personal data must be at the core of all your design decisions.

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How to Kick Off Your SaaS Sales Career

Hubspot

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts.

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8 Revenue Enablement Strategies That Get Results

Highspot

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Optimize your sales process by mapping each step, from lead generation to negotiation and closing, and finding and removing bottlenecks.

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How to implement dynamic pricing without alienating customers

Martech

Customers enjoyed the ability to easily compare prices, while retailers could process transactions more efficiently without prolonged negotiations. Led by Walmart’s move to implement digital shelf labels in 2,300 stores by 2026, consumers are getting ready for the change.

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An open letter to CEOs and CFOs about GTM

Martech

Its already a reality today that will become even more pervasive by early 2026. AI-driven GTM success: Think, operate and keep score differently Given the above, the following programs are non-negotiable to your GTM approach if your teams are to adapt and thrive in the AI era.

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