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What every marketer needs to know about programmatic advertising

Martech

It requires RFPs, tenders, quotes and negotiations. All of this drives the price up. It is more often a fixed-price agreement rather than an auction. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. In the U.S., Ease of use.

Retail 119
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Everything You Need to Know About Mobile Commerce

Salesforce

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. That’s the power of mobile commerce.

Retail 119
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How to Kick Off Your SaaS Sales Career

Hubspot

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts.

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How to implement dynamic pricing without alienating customers

Martech

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. As technology advances and consumer behavior shifts, businesses are increasingly exploring dynamic pricing to optimize their operations and improve profitability. As far back as 500 B.C.,

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