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Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What makes retail media networks valuable? It also gets one other thing: money, a lot of money.

Retail 91
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

GTM 78
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Charlamagne’s The Black Effect is the largest podcast network in the U.S. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. Podcasts are projected to reach $2.6 Monthly U.S. As the top U.S.

Sports 84
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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. What is a retail media network?

Retail 107
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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. A 2021 study from IDC found that the Salesforce ecosystem will create 9.3 million new jobs and $1.6 Step 4: Get support and build connections.

CRM 98
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The top five digital marketing courses in the U.S.

Martech

billion by 2026. Billion in 2026. Alumni Status: Access to a network of alumni clubs. It also includes resources such as Social Media Intelligence Lab, relevant bootcamps, professional workshops, recruiting fairs, networking events and meet-and-greets. The current U.S. market is estimated at US$179.4

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Elevate Your Salesforce Career With Trailblazer Mentorship

Salesforce

million new jobs by 2026. We’ve got you covered with resources like Trailhead—Salesforce’s free online learning platform —and the Trailblazer Community , a network of millions of Trailblazers who help each other succeed. Build a network of Trailblazers who support and champion your career goals. Unsure how to get started?