Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What makes retail media networks valuable? It also gets one other thing: money, a lot of money.

Retail 111

Retail Networking Profit margin Technology 111

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. What is a retail media network?

Retail 118

Retail CTR Networking Campaign 118

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Walmart’s RMN, Walmart Connect, is responsible for 12% of the company’s profits. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester.

Retail 97

Retail Profit margin User Experience Networking 97