What brands and retailers need to know about RMNs
Martech
AUGUST 23, 2023
Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Walmart’s RMN, Walmart Connect, is responsible for 12% of the company’s profits.
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