Remove 2026 Remove Niche Remove Referrals
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What is generative engine optimization (GEO)?

Search Engine Land

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Incorporating technical terms: Showcasing expertise in niche queries. Fluency otimization: Ensuring smooth and error-free text.

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Why we care about performance marketing

Martech

Tools like PartnerStack and Everflow enable businesses to manage influencers and referral partners (e.g., Referral/affiliate software: This allows marketers to manage affiliate programs and partners with features that enable commission payments, program launch and marketing automation (e.g., emails, social media, paid search, etc.)