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Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings.
Enter RevOps, an approach that creates a cross-functional revenue engine by aligning these integral teams objectives and responsibilities. In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026. What does this mean for your business?
Getting it right means providing the right resources and support to your reps at every turn, measuring and analyzing key data, and making informed, consistent improvements along the way. billion by 2026. SPM technology offers the tools needed to increase sales productivity through data-driven decisions. Sales planning.
Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Setting common performance metrics, such as pipeline velocity or win rate, encourages collaboration and prevents miscommunication that stalls deals. The result? Slower deals, burned-out reps, and revenue left on the table.
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