Martech

NOVEMBER 12, 2024

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Some were B2C, many were B2B. What does this mean in practice?

GTM 117

GTM Go To Market B2C Objectives and Key Results 117

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. Processing.

Engineering 109

Engineering Objectives and Key Results User Experience Trust 109

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Here’s what we’ll cover in this guide: What is GEO? How GEO differs from SEO.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Salesforce

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. billion by 2026, up from $9.8 billion in 2020.

Process 69

Process Objectives and Key Results Healthcare Finance 69

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Search Engine Land

APRIL 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. The more content it indexes and has to process during information retrieval, the more computing power is required.

Objectives and Key Results 130

Objectives and Key Results Represent Engineering Follow-up 130

Martech

FEBRUARY 18, 2022

In the B2B environment, marketers have long played a critical role in the early stages of the sales process, when buyers are independently conducting research and forming the views that shape what vendors they consider and with whom they engage. Read next: The B2B customer journey is set on a digital track. Content management.

Objectives and Key Results 110

Objectives and Key Results Sales B2B Education 110