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As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.
Here, according to the 500 reps surveyed, is why sellers are losing deals: 50% cited sales pitches that don’t stand out. Here, according to the 500 reps surveyed, is why sellers are losing deals: 50% cited sales pitches that don’t stand out. Related: How to Make a Sales Pitch that Stands Out and Gets Results (in 6 Steps).
In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.
That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). And the opportunity to play an active role in the global adoption of technology without having to write a line of code. occupations. Professional growth. A valuable network. Skill development.
million new jobs by 2026. For Salesforce, it’s not only about creating new technology and career opportunities; we have to pave pathways to these new jobs. Account Executive (AE) — Connect with prospects to craft product solutions, offer compelling sales pitches, lead demos, and close deals. The Salesforce economy is booming.
But let us be clear: Technology is our friend, not our enemy (or frenemy). The good news: 2 out of every 3 sales organizations will have moved from intuition-based to data-driven decision-making by 2026 ( Gartner ). Take a second to let that number soak in. The sales industry is one of the most tech-heavy sectors.
You might be a business owner hiring a freelance developer to build your website, a marketer pitching a vision to your development team, or a student learning about development as a career. Between now and 2026, the employment of web developers is expected to grow by 15%. That’s much faster than most other technology careers.
By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The way that the democratization of the technology is making it so accessible. But mostly that means being pitched more things to buy, which benefits the company, not the customer.
Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. AI cold calling uses artificial intelligence technology to make the traditional cold calling process more effective and less time-consuming. One of the areas where AI is already gaining traction is cold calling.
With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. Break it into three buckets: process (how work flows), technology (tools that help), and people (who’s doing what). Scale GTM Efficiency with AI and Technology Use technology to help wherever you can.
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