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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next.

GTM 119
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Generative engine optimization: What you need to know

Martech

GEO crafts content to be easily parsed and utilized by AI, including structured data and formats friendly to natural language processing. GEO requires analyzing AI-generated content structures, topics and citation patterns and how they evolve to refine strategies, ensuring alignment with AI content processing and prioritization.

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

As our findings show, the sales industry needs to evolve a targeted and efficient process that improves itself over time. . These issues largely fall into the gray area where data and human interaction meet – the process of gleaning insights and turning them into sales. . That comes out to a whopping 45.5

B2B 103
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It’s time to teach AI about your brand

Martech

” As well as training data there should be human oversight and feedback, especially to represent brand values. “It’s more of a supervisory role that articulates and owns the training process. They don’t have to know how the training process works.” Business email address Subscribe Processing.

Represent 101
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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Representing blind professionals in critical workforce conversations is essential to build a truly inclusive talent pipeline.” The Salesforce ecosystem is growing, with 9.3

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Google delayed third-party cookie deprecation: Why and what’s next?

Martech

.” Frank pointed to the absence of action by industry standards bodies and recalled a conversation from two years ago — around the time Google launched the Sandbox — with a representative of WC3. legislative process.” What if, a year from now, Google punts it back to 2026? ” Ironic too that the IAB, the U.S.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.