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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. Processing. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. Many small businesses have a small IT team, or none at all.

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Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Processing. Unlike other recently hyped technologies (e.g.,

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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. GEO crafts content to be easily parsed and utilized by AI, including structured data and formats friendly to natural language processing. Processing.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. This includes optimizing for load speed, mobile friendliness, structured data and natural language processing.

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The marketer’s guide to state data privacy laws

Martech

Requires business to: Allow consumers to opt out of the sale of PI Provide consumers with a privacy notice Have data processing agreements in place with your data processors Conduct a Privacy Impact Assessment of processing activities.

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How Intelligent Workplace Automation Can Help Enhance Sales Cycle

Sales Pop!

This can be done through workplace automation which helps to streamline processes, increase productivity and improve overall quality. trillion by 2026. Workplace automation is a term that describes the use of technology to automate or streamline business processes. Customer service support and live chat functionality.