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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. Processing. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. billion by 2026, up from $9.8 billion in 2020.

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The marketer’s guide to state data privacy laws

Martech

Requires business to: Allow consumers to opt out of the sale of PI Provide consumers with a privacy notice Have data processing agreements in place with your data processors Conduct a Privacy Impact Assessment of processing activities.

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TikTok set to trial ad-free subscription for $4.99

Search Engine Land

TikTok may soon pilot an ad-free subscription service on its app. “> “> “> “> “> “> Processing…Please wait. That number is expected to quadruple by 2026. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Podcasts are projected to reach $2.6 Monthly U.S.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. Many small businesses have a small IT team, or none at all.

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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. Business email address Subscribe Processing. Get MarTech! In your inbox.

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