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How TikTok is transforming brand advertising

Martech

billion by 2026. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. Processing. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

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Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Processing. Unlike other recently hyped technologies (e.g.,

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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Consider Dublin, a city with over a thousand years of history.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Dig deeper: 10 top marketing podcasts for 2024 Email: Business email address Sign up now Processing. podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. billion by 2026, up from $9.8 The global BPA market is projected to reach $19.6

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