Remove 2026 Remove Process Remove X-functional
article thumbnail

It’s time for B2B marketing to understand its GTM role

Martech

Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. This process of trying to understand this Y in the road triggers a lot of C-suite anxiety, particularly when no one can answer their questions.

GTM 101