Why we care about retail media networks
Martech
AUGUST 3, 2022
We want to reach those hard to reach customers in rural America … making sure that we get [them the] brands and products they want, need and desire. Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. And sales are very good.
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