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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category. Get MarTech! In your inbox.

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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Podcasts are projected to reach $2.6 Monthly U.S.

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5 Interesting Learnings From Salesforce at $24B+ ARR

SaaStr

Its Classic Sales/CRM Product is Now Just Its Third Largest Product. This trend has been true for a while, and now both its Service Cloud and its Platform group are bigger and faster growing than the classic CRM product we all know and use. Service is bigger and faster growing. Doubling By 2026 to $50B ARR.

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TikTok set to trial ad-free subscription for $4.99

Search Engine Land

TikTok may soon pilot an ad-free subscription service on its app. If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. That number is expected to quadruple by 2026.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences. According to Gartner, companies will go “all in” on AI-enabled PCs by 2026.

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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.