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Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.

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What is generative engine optimization (GEO)?

Search Engine Land

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO?

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3 Reasons To Seize the Trail in 2022 With Trailhead Quests

Salesforce

Its free, self-paced, and bite-sized content gives everyone the tools to learn the technologies and skills necessary to land a great job in today’s workforce , regardless of where you live and what your background may be. million jobs will be created in the Salesforce ecosystem by 2026? TAKE ME TO TRAILHEAD. Did you know that 9.3

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Mike Hess , Founder & Executive Director, Blind Institute of Technology. The Salesforce ecosystem is growing, with 9.3 See how hiring diverse talent makes a significant business impact.

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This Women’s History Month, Celebrate These Trailblazers in STEM

Salesforce

In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.

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Why we care about performance marketing

Martech

Here are some ways different groups use performance marketing technologies: Marketers plan, execute and measure performance-based campaigns. when an influencer promotes your brand or product to their followers). This means you capitalize on new trends, technologies, and channels as they emerge. You only pay for results (e.g.,

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. billion by 2026, up from $9.8 And as technological harmonies evolve, continue monitoring its progress, harvesting the rewards of efficiency and ROI. billion in 2020.

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