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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next.

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Cable TV subscriptions set to drop below 50% of all US households

Martech

from 2021 and representing 11.4% By the end of 2022, 15 million households will subscribe to a vMVPD, up 7.6% of all US households. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8%

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

65% of B2B sales organizations are predicted to transition from intuition-based to data-driven decision making by 2026. . 65% of B2B sales organizations are predicted to transition from intuition-based to data-driven decision making by 2026. .

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Representing blind professionals in critical workforce conversations is essential to build a truly inclusive talent pipeline.” The Salesforce ecosystem is growing, with 9.3

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It’s time to teach AI about your brand

Martech

” As well as training data there should be human oversight and feedback, especially to represent brand values. Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. This doesn’t mean that humans are themselves going to have to feed the model with what it needs to know.

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This Women’s History Month, Celebrate These Trailblazers in STEM

Salesforce

In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.

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Generative engine optimization: What you need to know

Martech

Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. As these platforms synthesize information from multiple sources, having your content included enhances your brand’s credibility.