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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next.

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Generative engine optimization: What you need to know

Martech

Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. As these platforms synthesize information from multiple sources, having your content included enhances your brand’s credibility.

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Cable TV subscriptions set to drop below 50% of all US households

Martech

from 2021 and representing 11.4% By the end of 2022, 15 million households will subscribe to a vMVPD, up 7.6% of all US households. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8%

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What is generative engine optimization (GEO)?

Search Engine Land

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

65% of B2B sales organizations are predicted to transition from intuition-based to data-driven decision making by 2026. . 65% of B2B sales organizations are predicted to transition from intuition-based to data-driven decision making by 2026. .

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Representing blind professionals in critical workforce conversations is essential to build a truly inclusive talent pipeline.” The Salesforce ecosystem is growing, with 9.3

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It’s time to teach AI about your brand

Martech

” As well as training data there should be human oversight and feedback, especially to represent brand values. Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. This doesn’t mean that humans are themselves going to have to feed the model with what it needs to know.

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