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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority.

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AI Is Everywhere — But Are You Building it Responsibly?

Salesforce

It suggests recommended content on your favorite streaming service and helps you avoid traffic while your drive. With applications in fields from medical research and retail services to logistics and personal finance, the global AI industry is projected to reach annual revenue of $900 billion by 2026, according to IDC.

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How marketers can use cognitive biases to influence customer decisions

Martech

In this article, let’s explore three cognitive biases you can use to shape how customers think about your product or service while interacting with your brand. Did you know that your customers might choose your product or service based on how you frame your message? How are you communicating your product or service?

Customers 101
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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched).

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How to Kick Off Your SaaS Sales Career

Hubspot

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). However, the success rate depends largely on the quality of the product/service the AE is selling.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

Who is the target market for home healthcare services? Engage with followers, post regular updates about services offered, and share relevant industry news to enhance your agency’s online presence. This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026.