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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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Generative engine optimization: What you need to know

Martech

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority.

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Report: The Top 7 Reasons Salespeople Lose Deals in 2022 (& How to Fix It)

Sales Hacker

But in today’s business landscape, it is nearly impossible for even the most gifted and aggressive salespeople to thrive if they are not equipped with reliable data, cutting-edge technology, and dynamic protocols to improve workflow and finetune best practices.

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Representing blind professionals in critical workforce conversations is essential to build a truly inclusive talent pipeline.” The Salesforce ecosystem is growing, with 9.3

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This Women’s History Month, Celebrate These Trailblazers in STEM

Salesforce

In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.

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AI Is Everywhere — But Are You Building it Responsibly?

Salesforce

With applications in fields from medical research and retail services to logistics and personal finance, the global AI industry is projected to reach annual revenue of $900 billion by 2026, according to IDC. But for all the good AI has contributed to the world, the technology isn’t perfect.

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. Enhanced lead generation With so many SMBs on the worldwide arena, sales representatives have an enormous pool for converting leads. Before choosing any technology for implementation, they thoroughly investigate the vendor.