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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Email: Business email address Sign me up! Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

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5 Interesting Learnings from Salesforce at $40 Billion in ARR

SaaStr

But how about 2026+? Salesforce May Be Hiring 1,000+ Reps To Sell AI, But Overall Sales & Marketing Spend is down From 32% of revenue a year ago to 30% today. 1% Dilution Many faster growing public SaaS and Cloud companies aim for 2% a year dilution or less from employee grants, down from the 10%+ common at start-ups.

Growth 82
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The marketer’s guide to state data privacy laws

Martech

Buy, sell, or share PI of 100,000+ consumers or households. Gets 50%+ of annual revenues from selling or sharing consumers’ PI.

Contract 135
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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Leveling Up PLG to Accelerate SMB Customers, Including More Attention to Onboarding I love seeing this, it can seem hard to invest heavily in small customers, but if you don’t especially invest in onboarding, that’s a big shame. Predicting $1 Billion in ARR in 2026 The power of > 100% NRR. Wow what a run!

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Everything You Need to Know About Mobile Commerce

Salesforce

M-commerce transactions make up 60% of global ecommerce sales. •At Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base.

Retail 119
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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). What is ecommerce?

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Why we care about B2B marketing: A guide for marketers

Martech

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Marketers need a more analytical and innovative approach to selling. In B2C marketing, companies sell directly to the end customers. trillion by 2026.

B2B 122