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5 Interesting Learnings From Salesforce at $24B+ ARR

SaaStr

This trend has been true for a while, and now both its Service Cloud and its Platform group are bigger and faster growing than the classic CRM product we all know and use. It’s super interesting that today, Salesforce is more of a Service Cloud than a Sales Cloud. Service is bigger and faster growing. And a bonus note: 6.

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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Contract 138
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Podcasts are projected to reach $2.6 Monthly U.S.

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Salesforce Grows a Stunning 23% at $24B in ARR. 5 Interesting Lessons.

SaaStr

Service Cloud has passed Sales Cloud in revenue, and Platform is the biggest percent of revenue. And $50B ARR by 2026. Salesforce continues to see Cloud and its own products grow at an incredible rate. Mulesoft, Tableau, and the platform are exploding. The Sales Cloud remains highly mature, only growing 11%. Not anymore.

CRM 123
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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 What it does. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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