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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences. According to Gartner, companies will go “all in” on AI-enabled PCs by 2026.

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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

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5 Interesting Learnings from Salesforce at $40 Billion in ARR

SaaStr

But how about 2026+? Professional Services Down to 5% of Revenue, Still Loses Money Salesforce for many years has driven its partners to do the vast majority of pro services, and it’s a massive ecosystem. Nvidia, Google Cloud, Azure, etc. We’ll see. Salesforce Growth: FY26 $40.9B (guidance) FY25 $37.9B

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5 Interesting Learnings From Salesforce at $24B+ ARR

SaaStr

This trend has been true for a while, and now both its Service Cloud and its Platform group are bigger and faster growing than the classic CRM product we all know and use. It’s super interesting that today, Salesforce is more of a Service Cloud than a Sales Cloud. Service is bigger and faster growing. And a bonus note: 6.

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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

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