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How TikTok is transforming brand advertising

Martech

billion by 2026. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Podcasts are projected to reach $2.6 Monthly U.S.

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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

Here’s where AI-powered chatbots, apps, and self-service portals can come in. With this technology, companies can generate personalized responses to customer inquiries and streamline the creation of self-service knowledge articles. By 2025, there will be 100 zettabytes of data in the cloud with the amount forecasted to double by 2026.

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How to Find, Get, and Excel in Your First SaaS Sales Job

Sales Hacker

One of my favorite job candidates ever was looking for an SDR role and willing to take a major pay cut because his current employer wasn’t helping him reach his goal of becoming a CRO by 2026. He liked the hustle and customer-centric role of the food service industry, so he was willing to give me a shot. That’s all I had to go on.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. billion by 2026, up from $9.8 Their role becomes one aligned with enhancing employee and customer experiences, or contributing to strategic IT plans. The global BPA market is projected to reach $19.6

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