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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

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Why the media industry embraces martech transformation to win over consumers

Martech

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. 84% of people say that the experience provided by a business is equally important to the product or service they’re using. A seamless end-to-end journey.

Gaming 97
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What is generative engine optimization (GEO)?

Search Engine Land

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

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What is a digital events platform and how can it help you?

Martech

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Digital events platforms enable event marketers and organizers to plan, deliver and measure the results of digital event experiences that serve geographically distributed audiences live or on-demand presentations.

B2B 124
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Everything You Need to Know About Mobile Commerce

Salesforce

•At least 79% of smartphone users have bought something using their mobile device in the last six months. Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. That kind of granularity offers a memorable, truly differentiated user experience.

Retail 119
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What brands and retailers need to know about RMNs

Martech

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. So as you think about how to build the end-user experience, the viewer experience, it’s built with ads in mind.

Retail 91
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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. 84% of people say that the experience provided by a business is equally important to the product or service they’re using. A seamless end-to-end journey.

Gaming 77