Remove 2026 Remove Strategize Remove Technology
article thumbnail

Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.

article thumbnail

How TikTok is transforming brand advertising

Martech

billion by 2026. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

Campaign 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. In the United States, similar efforts are underway.

Territory 110
article thumbnail

Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

article thumbnail

IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. Podcasts are projected to reach $2.6 The growth is fueled by engaging content and the ability to measure its impact.

Sports 104
article thumbnail

Why we care about retail media networks

Martech

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 111