Why brands must bridge the knowledge gap in AI adoption
Martech
JULY 29, 2024
In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI.
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