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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Up to 70% of leaders felt data quality was their biggest challenge when trusting AI with their business success, per Zenhubs recent survey.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” When we move beyond the top 100 podcasts, it becomes infinitely more challenging for these long tails of podcasts to be discovered and monetized,” said Pat LaCroix, EVP, strategic partnerships at Seekr. Media has a trust problem.

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What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. This ensures users receive precise and comprehensive answers, attracting and keeping them engaged, which fosters loyalty and trust. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. Only with reliable and trusted data, pulled together on a single platform from service, sales, and other relevant sources, can AI even perform as intended.

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. billion by 2026, up from $9.8 Their role becomes one aligned with enhancing employee and customer experiences, or contributing to strategic IT plans. The global BPA market is projected to reach $19.6

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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026. Maintaining an up-to-date Google My Business profile is essential for building trust with potential customers, providing them with the necessary information about your home care agency.