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Generative engine optimization: What you need to know

Martech

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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What is generative engine optimization (GEO)?

Search Engine Land

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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Why the media industry embraces martech transformation to win over consumers

Martech

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer. A single source of truth.

Gaming 98
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What brands and retailers need to know about RMNs

Martech

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. That’s where companies like mine and the other technology players in this space come in. The complexity is intense right now.

Retail 97
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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer. A single source of truth.

Gaming 77
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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

How did the market get this massive and what changes are in store as technology and customer expectations evolve? trillion by 2026 Here’s how to get your products in front of billions of shoppers. Ultimately, new technology means that ecommerce teams can work smarter and faster. AI is also improving the customer experience.

B2C 59
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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Regardless of who you are or why you’re reading this guide, understanding the basics of website development can be helpful in this technology-driven world. Between now and 2026, the employment of web developers is expected to grow by 15%. That’s much faster than most other technology careers. How will the pages link together?