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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” Why we care. ” But. Not guaranteed.

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Salesforce Grows a Stunning 23% at $24B in ARR. 5 Interesting Lessons.

SaaStr

And $50B ARR by 2026. Salesforce continues to see Cloud and its own products grow at an incredible rate. It’s buying more trusted products for a trusted vendor that powers you past $1B ARR, and probably even $100m ARR. in cash flow — up 74%. It can take a long time for SaaS to get profitable. Not anymore.

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Generative engine optimization: What you need to know

Martech

Brand authority and credibility: Optimizing for AI platforms helps establish your brand as a trusted source. The initial excitement surrounding AI in search has settled, and we’re now witnessing a phase where public trust is stabilizing and technologies are reaching maturity. Traditional SEO alone won’t cut it anymore.

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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Media has a trust problem. podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S.

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Why 2025 is the year for martech optimization, not expansion

Martech

Up to 70% of leaders felt data quality was their biggest challenge when trusting AI with their business success, per Zenhubs recent survey. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Only 40% of Americans are willing to trust AI, according to a survey by KPMG Australia and the University of Queensland. That puts the US in seventh place in that category.

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