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Generative engine optimization: What you need to know

Martech

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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Why the media industry embraces martech transformation to win over consumers

Martech

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. A single source of truth.

Gaming 98
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What is a digital events platform and how can it help you?

Martech

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Digital events platforms enable event marketers and organizers to plan, deliver and measure the results of digital event experiences that serve geographically distributed audiences live or on-demand presentations.

B2B 132
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What is generative engine optimization (GEO)?

Search Engine Land

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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Discover the Salesforce Associate Certification: An Entry-Level Credential for New Trailblazers

Salesforce

It’s also beneficial to have a working knowledge of reporting, user administration, sharing, customization, and data management at a foundational level. There’s truly no better time to earn a globally-recognized Salesforce certification and prove your experience with Salesforce products!

CRM 98
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What brands and retailers need to know about RMNs

Martech

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. So as you think about how to build the end-user experience, the viewer experience, it’s built with ads in mind.

Retail 97
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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. A single source of truth.

Gaming 77