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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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Google Says Cloud Will Triple Again in Next 5 Years

SaaStr

The point is that as crazy as SaaS and Cloud seems today, Google itself says we’re on our way to $1T+ in Cloud revenue by 2026/2027, and that things will triple by then. So here’s the point: if you have something good in SaaS now — keep at it! Because we’ve never seen tailwinds like this before.

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

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GenAI must win consumer trust if it is going to transform search marketing

Martech

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months. In 2023, 13 million U.S.

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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. " Years you'll hear this: 2020 2021 2022 2023 2024 2025 2026 2027 2… — Jason BeKind Lemkin (@jasonlk) February 19, 2020.

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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. The number of smartphone users globally is forecast to hit 7.7 Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores.

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