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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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A Day in the Life of An AI Enterprise

Salesforce

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. That’s in line with a new KPMG survey of C-suite execs showing that revenue generation is now the primary measure of AI success, ahead of improved decision-making and productivity.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. They spent more money during this time than they did in the past.  Brands across all industries are taking notice.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Even if, like me, you aren’t keen on using AI-based tools for the creative elements of your role, leverage them to build the processes in the background for your boring, repeatable tasks. mobile users use voice search every day.

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Google Says Cloud Will Triple Again in Next 5 Years

SaaStr

The point is that as crazy as SaaS and Cloud seems today, Google itself says we’re on our way to $1T+ in Cloud revenue by 2026/2027, and that things will triple by then. So here’s the point: if you have something good in SaaS now — keep at it! Because we’ve never seen tailwinds like this before.

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