Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Gaming 104

Gaming Entertainment Consult Promote 104

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Government 123

Government Technology Technology Networking 123

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. So, why do such polarized opinions persist? It all comes down to strategy.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

FEBRUARY 22, 2021

The point is that as crazy as SaaS and Cloud seems today, Google itself says we’re on our way to $1T+ in Cloud revenue by 2026/2027, and that things will triple by then. So here’s the point: if you have something good in SaaS now — keep at it! Because we’ve never seen tailwinds like this before.

Product 126

Product Customers 126

SaaStr

DECEMBER 6, 2023

Workiva has been slowly and steadily driving down the percent of revenue from services, and is working to get into the single digits by 2027. #8. So the question tends to be who does them — the vendor themselves, or an agency or partner? Sub-$100k deals just don’t move the needle at Workvia anymore.

Growth 92

Growth Engineering Service Product 92

Salesforce

OCTOBER 9, 2024

That’s why 82% of large companies plan to implement agents by 2027. These targeted AI agents, designed to solve a specific problem, show infinitely more promise than generic AI that’s not attuned to your business needs. Some companies aren’t sitting on the sidelines.

Pharmaceutical 118

Pharmaceutical Technique Transportation Healthcare 118

Hubspot

JANUARY 12, 2024

by 2027 to nurture more Korean-founded global unicorns, not just local ventures; Over 66% of South Korea VCs plan to invest more this year, focusing on areas like robotics, AI chips, and health tech; The tech sector in Korea is attracting more foreign money, with $18.8B of funds injected in 2023.

Growth 80

Growth E-commerce Hospitality Government 80

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Retail 90

Retail Campaign Technology Technology 90

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Non-Profits 101

Non-Profits Real Estate Launch Campaign 101

SaaStr

DECEMBER 9, 2020

But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. " Years you'll hear this: 2020 2021 2022 2023 2024 2025 2026 2027 2… — Jason BeKind Lemkin (@jasonlk) February 19, 2020.

Niche 107

Niche Start-ups Up-sell Gaming 107

SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales.

Profit margin 112

Profit margin Strategize Networking Follow-up 112

Salesforce

OCTOBER 8, 2024

According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. They spent more money during this time than they did in the past.  Brands across all industries are taking notice.

Education 83

Education Launch Referrals Trust 83

Hubspot

JANUARY 30, 2024

Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Help meet the needs of remote professionals with co-working spaces, laptop financing, or specialized employee benefits solutions. Build skills. Demand for tertiary education is booming but African universities can’t keep up.

E-commerce 70

E-commerce Territory Niche Finance 70

Salesforce

AUGUST 6, 2024

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. That’s in line with a new KPMG survey of C-suite execs showing that revenue generation is now the primary measure of AI success, ahead of improved decision-making and productivity.

Real Estate 124

Real Estate Non-Profits Click Through Rate CRM 124

Search Engine Land

JULY 16, 2024

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. The evolution of a new digital landscape can bring opportunities and challenges.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Government 124

Government Strategize Start-ups Engineering 124

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Even if, like me, you aren’t keen on using AI-based tools for the creative elements of your role, leverage them to build the processes in the background for your boring, repeatable tasks. mobile users use voice search every day.

SQL 98

SQL Engineering Education Start-ups 98

Martech

JUNE 28, 2024

For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In By using many integrated tools for these processes, Mars can regularly update their stack and avoid a doomsday scenario where a single large vendor ends its service.

Retail 79

Retail Manufacturing Legal Consult 79

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Non-Profits 69

Non-Profits Real Estate Launch Campaign 69

Hubspot

JUNE 26, 2024

According to data from Statista , mobile wallets are predicted to become the second-most used POS payment method by 2027, right after credit cards. Many businesses have also joined the cashless trend, and it’s forecasted that cash will only have an 8% market share by 2027. These types of payments are one of the fastest-growing methods.

E-commerce 61

E-commerce Up-sell Service Clients 61

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them.

Government 92

Government Campaign Engineering B2B 92

Search Engine Land

JANUARY 8, 2024

Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts. Understand AI challenges: Recognize AI’s opportunities and pitfalls. Generative AI, while promising, raises concerns like misinformation. Consider copyright concerns: Copyright issues are paramount with generative AI.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Salesforce

NOVEMBER 18, 2024

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. They can be easily built by defining jobs to be done with topics, giving each topic specific instructions, and creating and assigning intelligent actions to those guardrails. Back to top.

Service 52

Service Non-Profits Territory Trust 52

Sales Pop!

NOVEMBER 28, 2022

billion in 2027, growing at a CAGR of 21.44% for the duration of the forecast period, according to a market report from Globe Newswire. Having a strong online presence is valuable to most businesses nowadays, which is why having the perfect web design and web platform has become integral. Valued at USD 78.2

Service 52

Service Sports Price Growth 52

SaaStr

JUNE 11, 2024

The AI Opportunity By 2027, 29% of organizational spend will be on AI. AI can drive profitability, productivity, and ROI, but to supercharge growth, you need fuel. That fuel is your data. Let’s discover how you can unlock the value of your data with the help of AI. That’s about $150M with a $17T impact on the global economy.

Finance 67

Finance Objectives and Key Results Pipeline Growth 67

Martech

SEPTEMBER 29, 2023

trillion in 2021 to $3 trillion by 2027. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

B2B 87

B2B Teamwork Referrals Cross-sell 87

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. It’s time to embrace enablement, or Gartner says your competitors will first. The best time to start building a sales enablement framework was yesterday, but the second-best time is now — so let’s get started.

Sales 62

Sales Quota Commission Prospecting 62

Hubspot

MAY 1, 2020

billion by 2027. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. Growth in Live Video. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ). Grand View Research ).

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Closer's Coffee

NOVEMBER 21, 2022

The gamification industry is on track to experience a 25% growth spurt through 2027 – in the business world, this is an extremely high growth level and representative of how popular the technology will grow to become. Final Thoughts.

Drivers/motivators 52

Drivers/motivators Gaming Sales Growth 52

Martech

DECEMBER 7, 2022

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 trillion in 2021, a number that is on track to balloon another 56 percent over the next five years, according to research firm Statista. Convenience is one major driving factor.

E-commerce 87

E-commerce Retail B2C Gaming 87

ClickFunnels

AUGUST 22, 2022

The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. If fact, many of our Two Comma Club members here at ClickFunnels (meaning they’ve generated more than $1 million in sales through their ClickFunnels account) are online course sellers!

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

SalesLoft

NOVEMBER 20, 2023

It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. That means sales reps must make the most of every chance they get to interact with a prospect. Sales enablement, and sales enablement tools, help them do just that. Shayne Jackson, Sr.

Customers 52

Customers Sales CRM Customer Relationship Management 52

Salesforce

FEBRUARY 7, 2024

billion in 2023 to nearly $65 billion in 2027. The result is additional pulls on time, money, and energy on the various tasks needed to document ESG progress. According to the International Data Corporation , spending on ESG business services is projected to grow from $37.7

Meeting 52

Meeting Government Objectives and Key Results Trust 52

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 That represents a compound annual growth rate of 13.7% over that period.

E-commerce 138

E-commerce Technology Technology Retail 138

Search Engine Land

MAY 10, 2023

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. They can achieve outstanding results by striking the perfect balance between human insight and AI applications. The use of AI for SEO and content is set to grow 5x this year. M easurable.

Non-Profits 99

Non-Profits Promote Engineering Click Through Rate 99

Salesforce

JANUARY 8, 2024

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Secondhand purchases that were once viewed as stigma are now seen as status. Simply put: Resale presents a huge opportunity for your business.

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

JULY 10, 2024

What’s interesting to note is that mobile wallet payments surpassed cash as the third most common form of POS system payments, and they’re predicted to overcome debit card payments by 2027. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

Process 63

Process Retail Appointment Price 63