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Social selling is a lead-generation technique where salespeople directly interact with their prospects on social media platforms. When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. Business accounts are for leadgeneration and brand awareness.
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Leadgeneration or prospecting. Make it a rule to set and keep appointments — both phone calls and face-to-face meetings — but also be flexible enough to accommodate your prospect’s schedule when necessary.
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